This research looks into privacy literacy and the psychological motivations of aspiring influencers. Qualitative research was conducted and themes emerged, which were divided into subcategories with a primary focus on lifetime privacy literacy, separation of selves, psychological motivations, and decision-making comparison tactics.

The campaign document for Raleigh Denim Workshop.

Our team was requested to look over the entirety of their current marketing plan and social-facing content and see what we saw as an opportunity for improvement. This was a broad invitation, allowing for a targeted campaign or a large-scale overhaul.

This document shows the research, planning, and design process, amongst other things.

A sample of the breadth of Cat Beal’s writing, shown through a collection of documents, styles, and prompts.

This includes a media advisory, media pitches, a news release, an Op-Ed, an interview, and a flier.